PPC Specialist

Job Title: PPC Specialist

Location: Chennai, Coimbatore, Pondicherry, Bangalore, Hyderabad 

Job Type: Full-time / Internship

Experience: 1–3 years (Freshers with strong portfolios may also apply)

About the Role:

We are looking for a results-driven PPC Specialist to manage and optimize pay-per-click campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate will be skilled in creating high-performing ad campaigns that maximize ROI, increase website traffic, and drive quality leads.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
• Conduct thorough keyword research and audience analysis to identify targeting opportunities.
• Write compelling ad copy and CTAs to improve click-through and conversion rates.
• Manage budget allocation and bidding strategies for maximum ROI.
• Monitor and optimize campaigns based on performance metrics (CTR, CPC, CPA, ROAS).
• Develop A/B testing strategies for ad creatives, landing pages, and targeting options.
• Track campaign performance using Google Analytics, Tag Manager, and Ads Manager.
• Prepare detailed weekly/monthly performance reports with insights and improvement recommendations.
• Stay updated with the latest PPC trends, tools, and platform updates.
• Collaborate with SEO, content, and design teams to align campaign strategies with overall marketing goals.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of proven experience in PPC campaign management.
• Expertise in Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Strong knowledge of keyword research, ad targeting, and bid optimization.
• Proficiency with tools like Google Analytics, Tag Manager, SEMrush, and Ahrefs.
• Ability to manage multiple campaigns and deliver measurable results.
• Excellent analytical, communication, and reporting skills.

Preferred Skills:

• Experience with e-commerce, B2B, or lead generation campaigns.
• Certification in Google Ads or Meta Ads.
• Familiarity with landing page optimization and conversion rate optimization (CRO).
• Basic understanding of SEO, remarketing, and display advertising.
• Knowledge of automation tools such as Google Ads Scripts or Smart Bidding.