Website Infotroz Solutions
Infotroz Solutions is a leading consulting and professional services organization dedicated to leveraging cutting-edge data and technology solutions. We specialize in turning critical business challenges into a competitive advantage for our clients, all while fostering a culture of innovation and collaboration in worldwide
Job Title: Email Marketing Specialist
Location: Chennai, Coimbatore, Pondicherry, Bangalore, Hyderabad
Job Type: Full-time / Internship
Experience: Fresher/1–3 years experience
About the Role:
We are looking for a detail-oriented and creative Email Marketing Specialist to join our digital marketing team. The ideal candidate will be responsible for creating, executing, and optimizing targeted email campaigns that drive engagement, lead generation, and customer retention. You will work closely with the content and design teams to ensure every campaign aligns with brand voice and marketing goals.
Key Responsibilities:
- Plan and execute email marketing campaigns to promote products, services, and company updates.
- Create engaging email content, subject lines, and CTAs that improve open and click-through rates.
- Manage subscriber lists, segment audiences, and maintain data hygiene.
- Design and develop email templates using tools like Mailchimp, HubSpot, Sendinblue, or ActiveCampaign.
- Conduct A/B testing to improve campaign performance.
- Track and analyze email performance metrics (open rate, CTR, conversion rate, unsubscribe rate).
- Collaborate with the content, SEO, and sales teams to align email strategies with business objectives.
- Ensure email deliverability and compliance with anti-spam laws (CAN-SPAM, GDPR).
- Stay updated on email marketing trends, automation tools, and personalization techniques.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 1–3 years of proven experience as an Email Marketing Specialist or Digital Marketer.
- Strong understanding of email automation tools (Mailchimp, HubSpot, Zoho Campaigns, etc.).
- Experience in A/B testing, segmentation, and audience targeting.
- Familiarity with HTML/CSS for email design is a plus.
- Excellent copywriting and editing skills.
- Strong analytical skills and ability to interpret campaign data.
- Knowledge of CRM systems and marketing automation workflows.
Preferred Skills:
- Experience with e-commerce or B2B email campaigns.
- Understanding of customer lifecycle and retention strategies.
- Familiarity with Google Analytics and campaign tracking.
- Knowledge of personalization and AI-based email optimization tools.
To apply for this job email your details to admin@infotroz.com