Digital Marketing Analyst

Job Title: Digital Marketing Analyst

Location: Chennai, India

Job Type: Full-time / Internship

Experience: Fresher/ 1–3 years Experienced

 About the Role:

We are seeking a detail-oriented and data-driven Digital Marketing Analyst to join our marketing team. The ideal candidate will analyze digital marketing campaigns, track performance metrics, and generate insights to drive data-backed decisions. You’ll work closely with the marketing, content, and design teams to optimize strategies across SEO, PPC, email, and social media campaigns.

Key Responsibilities:

• Monitor, analyze, and report on the performance of digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, SEO, etc.).
• Use Google Analytics, Search Console, and Data Studio to track KPIs such as traffic, leads, conversions, and ROI.
• Provide actionable insights and recommendations to improve campaign effectiveness and budget allocation.
• Conduct competitive analysis and keyword performance tracking.
• Collaborate with the SEO, PPC, and social media teams to ensure cohesive marketing strategies.
• Set up and manage tracking pixels, UTM parameters, and goal conversions.
• Prepare monthly and quarterly performance reports for management and clients.
• Stay updated on digital analytics tools, trends, and attribution models.
• Assist in the A/B testing of landing pages, ad creatives, and email campaigns.

 Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field.
• 1–3 years of experience as a Digital Marketing Analyst, Data Analyst, or similar role.
• Strong understanding of Google Analytics, Tag Manager, Data Studio, and Ads Manager.
• Experience with SEO, PPC, and social media analytics.
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Strong analytical and critical thinking skills.
• Excellent communication and presentation abilities.

Preferred Skills:

• Experience with BI tools (Tableau, Power BI, or Looker Studio).
• Knowledge of conversion rate optimization (CRO).
• Familiarity with A/B testing and marketing automation tools.
• Understanding of customer journey mapping and attribution modeling.
• Basic knowledge of SQL or data visualization.