SEO Specialist

Job Title: SEO Specialist

Location: Chennai, India

Job Type: Full-time / On-site / Hybrid

Experience: 1–3 years (Freshers with strong portfolios may also apply)

 About the Role:

We are looking for a passionate and analytical SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for improving the website’s visibility, driving organic traffic, and enhancing keyword rankings across major search engines. You will play a key role in planning, implementing, and managing our overall SEO strategy.

Key Responsibilities:

• Develop and execute on-page and off-page SEO strategies to improve organic search performance.
• Conduct comprehensive keyword research to identify growth opportunities.
• Optimize website content, landing pages, and blogs for search engine visibility and user engagement.
• Perform regular SEO audits to identify and fix technical issues (crawl errors, site speed, indexing, etc.).
• Build and manage high-quality backlinks through ethical link-building strategies.
• Analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
• Collaborate with content writers, developers, and marketing teams to implement SEO best practices.
• Stay updated on Google algorithm changes and industry trends.
• Prepare detailed SEO performance reports with actionable insights.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• Proven experience (1–3 years) as an SEO Executive or SEO Specialist.
• Strong understanding of Google ranking factors, keyword research, and content optimization.
• Experience with tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Ubersuggest.
• Knowledge of WordPress and technical SEO (schema markup, site structure, etc.).
• Familiarity with HTML/CSS basics is a plus.
• Strong analytical and problem-solving skills.

Preferred Skills:

• Experience in local SEO and Google My Business optimization.
• Understanding of content marketing and digital advertising strategies.
• Knowledge of social media SEO integration and YouTube SEO.
• Basic understanding of AI tools for SEO content enhancement.

Perks & Benefits:

• Competitive salary and performance bonuses.
• Work with a talented and creative digital marketing team.
• Continuous learning and certification support.
• Friendly work culture with growth opportunities.